More and more customers search locally \u2014 “web designer near me”, “SEO Rotterdam” \u2014 and increasingly they ask ChatGPT or Perplexity instead of Google. To get found locally in 2026, you need to play on both. Here is how.<\/p>\n
Local SEO ensures your business appears for searches with a place name or “near me”. Think of your position in Google Maps, the local results and a strong Google Business Profile.<\/p>\n
Fully completed, correct categories, photos and genuine reviews.<\/p>\n
Name, address and phone number identical everywhere \u2014 on your site, in directories and on social.<\/p>\n
A unique, substantial page per city or service \u2014 no thin copies. See for example webdesign Amsterdam<\/a>, SEO Rotterdam<\/a> en webdesign Utrecht<\/a>.<\/p>\n Recent, genuine reviews boost both your ranking and your conversion.<\/p>\n AI search engines increasingly answer the question themselves. GEO (AI search optimisation)<\/a> makes sure your business appears in that answer: answer-focused content, structured data (schema) and consistent entity details. The techniques largely overlap with local SEO.<\/p>\n Want to know how visible you are right now? Request the free scan<\/a> or check out our SEO & GEO service<\/a>. Also explore all Regions<\/a>.<\/p>","protected":false},"excerpt":{"rendered":" Steeds meer klanten zoeken lokaal \u2014 “webdesigner in de buurt”, “SEO Rotterdam” \u2014 en steeds vaker vragen ze het aan ChatGPT of Perplexity in plaats van Google. Wie lokaal gevonden wil worden in 2026, moet op beide spelen. Dit is hoe. Wat is lokale SEO? Lokale SEO zorgt dat je bedrijf verschijnt bij zoekopdrachten met […]<\/p>\n","protected":false},"author":1,"featured_media":244,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-geo"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandesign.nl\/en\/wp-json\/wp\/v2\/posts\/164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandesign.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandesign.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandesign.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandesign.nl\/en\/wp-json\/wp\/v2\/comments?post=164"}],"version-history":[{"count":2,"href":"https:\/\/brandesign.nl\/en\/wp-json\/wp\/v2\/posts\/164\/revisions"}],"predecessor-version":[{"id":203,"href":"https:\/\/brandesign.nl\/en\/wp-json\/wp\/v2\/posts\/164\/revisions\/203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandesign.nl\/en\/wp-json\/wp\/v2\/media\/244"}],"wp:attachment":[{"href":"https:\/\/brandesign.nl\/en\/wp-json\/wp\/v2\/media?parent=164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandesign.nl\/en\/wp-json\/wp\/v2\/categories?post=164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandesign.nl\/en\/wp-json\/wp\/v2\/tags?post=164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}4. Reviews<\/h3>\n
And then AI: GEO<\/h2>\n
Step-by-step plan for local entrepreneurs<\/h2>\n
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