{"id":214,"date":"2026-06-06T17:29:44","date_gmt":"2026-06-06T15:29:44","guid":{"rendered":"https:\/\/brandesign.nl\/e-mailmarketing-flows-webshop\/"},"modified":"2026-06-07T23:09:20","modified_gmt":"2026-06-07T21:09:20","slug":"e-mailmarketing-flows-webshop","status":"publish","type":"post","link":"https:\/\/brandesign.nl\/en\/e-mailmarketing-flows-webshop\/","title":{"rendered":"Email marketing for webshops: 5 flows that drive revenue"},"content":{"rendered":"<div class=\"zz-answer\">\n<p class=\"zz-answer-q\">Which email flows deliver the most for a webshop?<\/p>\n<p>The five flows with the highest ROI are: the welcome flow, the abandoned-cart flow, the post-purchase flow, the win-back flow and the review flow. Together they structurally pull extra revenue from customers you already have \u2014 largely automated.<\/p>\n<\/div>\n<h2>Why email still wins<\/h2>\n<p>Email marketing consistently has one of the highest ROIs of all channels: you reach people who already know you, at the right moment, without cost-per-click advertising spend.<\/p>\n<h2>5 flows you want to have<\/h2>\n<ul>\n<li><strong>Welcome flow<\/strong> \u2014 surprise new subscribers and turn them into a first purchase.<\/li>\n<li><strong>Abandoned cart<\/strong> \u2014 remind buyers of what they left behind (often the best-converting flow).<\/li>\n<li><strong>Post-purchase<\/strong> \u2014 thank, inform and encourage a repeat purchase.<\/li>\n<li><strong>Win-back<\/strong> \u2014 reactivate customers who have not bought anything for a while.<\/li>\n<li><strong>Review flow<\/strong> \u2014 automatically ask for a review after delivery.<\/li>\n<\/ul>\n<h2>GDPR and deliverability<\/h2>\n<p>Work with explicit opt-in, a clear unsubscribe link and a verified sending domain. That keeps you neatly within GDPR and out of the spam folder.<\/p>\n<p>Want these flows set up professionally in Klaviyo or Mailchimp? View <a href=\"\/en\/diensten\/e-mailmarketing\/\">Email marketing<\/a> or <a href=\"\/en\/afspraak\/\">Book a free call<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Welke e-mailflows leveren een webshop het meeste op? De vijf flows met de hoogste ROI zijn: de welkomstflow, de verlaten-winkelmandflow, de post-purchase flow, de win-backflow en de reviewflow. Samen halen ze structureel extra omzet uit klanten die je al hebt \u2014 grotendeels geautomatiseerd. Waarom e-mail nog steeds wint E-mailmarketing heeft consistent een van de hoogste [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":250,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce"],"acf":[],"_links":{"self":[{"href":"https:\/\/brandesign.nl\/en\/wp-json\/wp\/v2\/posts\/214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandesign.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandesign.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandesign.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandesign.nl\/en\/wp-json\/wp\/v2\/comments?post=214"}],"version-history":[{"count":1,"href":"https:\/\/brandesign.nl\/en\/wp-json\/wp\/v2\/posts\/214\/revisions"}],"predecessor-version":[{"id":232,"href":"https:\/\/brandesign.nl\/en\/wp-json\/wp\/v2\/posts\/214\/revisions\/232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandesign.nl\/en\/wp-json\/wp\/v2\/media\/250"}],"wp:attachment":[{"href":"https:\/\/brandesign.nl\/en\/wp-json\/wp\/v2\/media?parent=214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandesign.nl\/en\/wp-json\/wp\/v2\/categories?post=214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandesign.nl\/en\/wp-json\/wp\/v2\/tags?post=214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}