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Free resource · 2026

Website Audit Checklist 2026

De complete checklist om je website te beoordelen op snelheid, SEO, AI-zichtbaarheid, conversie, mobiel en beveiliging. Loop ‘m zelf door — of laat ons het gratis voor je doen.

What is a website audit?

A website audit is a structured review of your website on speed, SEO, AI visibility (GEO), conversion, mobile and security. It records what works and what costs you customers — so you can improve with focus. This checklist contains the key checkpoints for 2026.

The checklist

36 checkpoints for a website that performs

Tick items off as you go through your own site. The more checks, the stronger your website stands in 2026.

Speed & Core Web Vitals

  • LCP under 2.5 seconds on mobile
  • CLS under 0.1 (no shifting layout)
  • Images in WebP/AVIF and lazy-loaded
  • Caching and CDN active
  • PageSpeed score 90+ on mobile

SEO foundation

  • One clear H1 per page, logical heading structure
  • Unique title & meta description per page
  • Schema markup (Organization, Service, FAQ)
  • XML sitemap and clean robots.txt
  • Internal links between relevant pages

GEO / AI search engines

  • Answer-focused content at the top of pages
  • Consistent business data (NAP) everywhere
  • Comparisons, lists and tables (AI quotes these)
  • Entity clarity: who you are and what you do
  • Mentions on external, trusted sources

Conversion & UX

  • One clear goal and CTA per page
  • Trust signals: reviews, cases, logos
  • Short, scannable texts with subheadings
  • Forms short and without unnecessary fields
  • Fast, visible contact options

Mobile

  • Fully responsive on all screen sizes
  • Tap targets at least 44×44 px
  • No horizontal scrolling
  • Readable text without zooming
  • Menu and CTAs easily reachable with thumb

Technology & security

  • Valid SSL certificate (HTTPS everywhere)
  • Daily backups and a restore point
  • WordPress, theme and plugins up to date
  • No broken links or 404 errors
  • GDPR-proof cookie banner and privacy policy
Prefer certainty?

We'll do the audit for free

No time, or unsure about the outcome? Request our free Website & AI Visibility Scan. You'll receive a report within 2 working days with the three improvements that deliver the most.

FAQ

Frequently asked questions

At least once a year, and always after a major change or redesign. Speed, SEO and AI visibility change constantly.

Yes, it's made exactly for that. Go through the points on your own site. If you get stuck, we help for free with a scan.

You do the checklist yourself; we run the scan with professional tools and deliver it as a report with concrete priorities.

Yes. The same points apply to webshops, plus extra attention to product pages, checkout and Google Shopping.

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