Which email flows deliver the most for a webshop?
The five flows with the highest ROI are: the welcome flow, the abandoned-cart flow, the post-purchase flow, the win-back flow and the review flow. Together they structurally pull extra revenue from customers you already have — largely automated.
Why email still wins
Email marketing consistently has one of the highest ROIs of all channels: you reach people who already know you, at the right moment, without cost-per-click advertising spend.
5 flows you want to have
- Welcome flow — surprise new subscribers and turn them into a first purchase.
- Abandoned cart — remind buyers of what they left behind (often the best-converting flow).
- Post-purchase — thank, inform and encourage a repeat purchase.
- Win-back — reactivate customers who have not bought anything for a while.
- Review flow — automatically ask for a review after delivery.
GDPR and deliverability
Work with explicit opt-in, a clear unsubscribe link and a verified sending domain. That keeps you neatly within GDPR and out of the spam folder.
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