What does a brand identity include and what does it cost?
A brand identity usually includes your logo, colour palette, typography, visual language and a brand guide with guidelines. At Brandesign you get a fixed, tailored price for this, after a free strategy call — branding and web design under one roof.
What is a brand identity?
Your brand identity is the visual face of your brand: the consistent look and feel that makes customers recognise you — on your website, social media, packaging and invoices. Consistency builds trust, and trust sells.
What is included?
- Logo — in multiple variants and formats.
- Colour palette — primary and secondary, with exact codes.
- Typography — fonts for headings and body text.
- Visual language — photo style, icons and graphic elements.
- Brand guide — a clear brand book with guidelines.
What does a brand identity cost?
The price depends on the scope: a compact logo package is more affordable than a complete brand identity with an extensive brand guide. We work with a fixed, tailored price, so you know exactly where you stand in advance.
A standalone logo or a complete brand identity?
A standalone logo is cheap, but not a brand. A well-considered brand identity makes you recognisable and professional everywhere. Combine it with trademark registration — read registering a trademark in the Benelux — for complete protection and a strong image.
Ready for a brand that sticks? Take a look at our branding service or Book a free call.