How do you start selling on bol.com?
You open a business seller account, connect your product range, choose between shipping yourself or Fulfilment by bol (LvB), and optimise your product pages and pricing. You pay a fixed monthly fee plus a sales commission per category.
Why bol.com?
With millions of customers, bol is the largest sales platform in the Netherlands and Belgium. You benefit immediately from existing trust and search traffic — ideal for getting started quickly or expanding your reach alongside your own webshop.
The steps in brief
- Open a business seller account (KvK and VAT required).
- Set up your product range via a feed or an integration with your webshop.
- Choose your logistics: ship yourself or use Fulfilment by bol (LvB) for faster delivery.
- Optimise the titles, images and content of your product pages.
- Win the “buy button” with a sharp price, stock and good performance.
- Scale with Sponsored Products (advertising).
What does it cost?
Expect a fixed monthly fee for your seller account plus a commission per sold category. The exact rates vary by product group — bol publishes them in its seller terms.
Bol or your own webshop?
Both. Bol delivers fast reach; your own Webshop delivers higher margins and a direct customer relationship. The smartest strategy combines them.
Need help with setup and optimisation? Take a look at our bol.com service or Book a free call.