WooCommerce, Shopify, Lightspeed or Wix? Your platform choice determines for years how you work, what you pay and how far you can grow. We put the four most popular options in the Netherlands and Belgium honestly side by side.
The short version
WooCommerce is the most flexible and gives you full ownership (strong for content and SEO). Shopify is the fastest to start with and strong internationally. Lightspeed is the best choice for retailers with a physical store (POS integration). Wix is the easiest for a simple site or small shop, but the least flexible if you want to grow seriously.
WooCommerce — maximum freedom
Open source on WordPress: no fixed platform fees, no transaction fees, full customisation and ownership. You arrange hosting, updates and security yourself (or via your agency). The strongest choice for brands that invest in content and SEO. See our WooCommerce page.
Shopify — fast and worry-free
Hosting, security and updates included, fast to launch, large app ecosystem and strong for international sales. You pay a fixed monthly fee and possibly transaction fees outside of Shopify Payments. See our Shopify page.
Lightspeed — strong for retail
Popular in the Benelux and excellent at linking your physical till and webshop: one inventory, one overview. Ideal for retailers expanding online. See our Lightspeed page.
Wix — easy to start
Wix is a hosted all-in-one platform that excels mainly in ease of use: get a site or small webshop online quickly without technical knowledge. The downside is limited flexibility and less control over deep SEO and complex functionality. Fine for a simple site or a small shop; for serious growth or a lot of custom work, you would sooner choose WooCommerce or Shopify.
Comparison at a glance
| WooCommerce | Shopify | Lightspeed | Wix | |
|---|---|---|---|---|
| Flexibility | Very high | Average | Average | Low |
| Live fast | Average | Very fast | Fast | Very fast |
| Maintenance | Yourself/agency | Included | Included | Included |
| SEO & content | Excellent | Good | More limited | More limited |
| Retail / till (POS) | Via a plugin | Via an app | Very strong | Limited |
| Costs | Hosting | Subscription | Subscription | Subscription |
Which will you choose?
Choose WooCommerce if content, SEO and custom work are your priorities. Choose Shopify to start quickly and worry-free or sell internationally. Choose Lightspeed if you have a physical store. Choose Wix only for a simple site or small shop with a limited budget.
Still unsure? Book a free strategy call — we honestly advise which platform suits you, or view the service Get a webshop built.