Building a webshop in 2026 can vary widely in price — from around a thousand euros for a simple starter to tens of thousands of euros for custom work. Where is the difference? And what is realistic for you?
The short version
A simple starter webshop starts at Brandesign from just €1,250. A professional custom webshop for SMEs typically ranges between €7,500 and €15,000, depending on design, functionality and integrations. On top of that come ongoing costs: hosting or subscription, maintenance and (optionally) marketing.
What determines the price?
1. The platform
WooCommerce, Shopify, Lightspeed and Wix differ in setup and cost. Read the platform comparison.
2. Custom vs template
A unique, conversion-driven design costs more than a standard theme — but brings in more customers over time.
3. Functionality and integrations
Payment methods, inventory management, accounting, shipping: every integration counts.
4. Content
Product photos and persuasive product copy are a craft.
5. Maintenance and growth
Updates, security and optimisation keep your shop fast, safe and selling.
Indication by type
| Webshop type | Indication | Who it's for |
|---|---|---|
| Starter | from €1,250 | New entrepreneurs |
| Custom for SMEs | €7.500–€15.000 | Growing webshops |
| Custom+ & integrations | €15.000+ | Complex or large shops |
Indicative amounts — you always get a fixed, tailored price after a free strategy call.
What should you look for in quotes?
- Fixed price or hourly billing?
- Which platform is recommended and why?
- Are speed (Core Web Vitals) and SEO included?
- What does maintenance cost after launch?
- Can you manage products and content yourself?
Curious what your webshop will cost? Book a free strategy call or view the service Get a webshop built.