A website in 2026 can vary widely in price — from a few hundred euros for a simple starter to tens of thousands of euros for extensive custom work. In this article we set out the pricing factors so you can compare quotes fairly.
The short version
A simple starter or one-pager website starts at Brandesign from just €450. A professional custom site for SMEs typically ranges between €2,500 and €7,500, with extensive or premium sites above that. A template seems cheaper, but costs you customers over time through slower loading, weaker SEO and an interchangeable look.
What determines the price?
1. Strategy and structure
A good site doesn't start with design but with the question: who needs to do what here? Audience, page structure and conversion path determine the rest.
2. Custom versus template
Templates look affordable, but contain bloated code that slows your site down — and Google punishes that through Core Web Vitals.
3. Content and copywriting
Copy that ranks in Google and convinces is a craft.
4. SEO, GEO and technology
Schema markup, speed and AI search optimization (GEO) determine whether you get found — including by ChatGPT and Perplexity.
5. Aftercare and maintenance
Updates, backups and monitoring keep your site secure and fast.
Indication by type
| Website type | Indication | Who it's for |
|---|---|---|
| Starter / one-pager | from €450 | freelancers & starters |
| Professional custom site | €2.500–€7.500 | growing SMEs |
| Premium & extensive | €7.500+ | ambitious brands |
Indicative amounts — you always get a fixed, tailored price after a free strategy call.
What should you look for in quotes?
- Fixed price or hourly billing?
- Are speed and Core Web Vitals guaranteed?
- Are technical SEO basics included?
- Can you edit the site yourself?
Frequently asked questions
What does a simple website cost? A starter or one-pager site starts from just €450. A compact professional site gets a fixed, tailored price after a free strategy call.
How long does it take? On average 3 to 6 weeks from strategy call to go-live.
Not sure whether you need a new site? Read 7 signs you need a redesign. Or compare with the cost of a Webshop. Take a look at our web design service or Book a free strategy call.