How do you increase your webshop conversion?
You increase webshop conversion by making your shop faster, simplifying the checkout, building trust (reviews, trust marks), showing clear product information and deploying targeted email flows. Small improvements quickly add up to more revenue from the same traffic.
12 quick wins that work
- Speed up your site: every second of load time costs conversion.
- Simplify the checkout (as few steps as possible, guest checkout).
- Offer multiple payment methods (iDEAL, Bancontact, credit card).
- Place genuine reviews prominently next to products.
- Use clear, large product and category photos.
- Write persuasive, scannable product copy with USPs.
- Make shipping costs and delivery time clear early on.
- Add scarcity and urgency where it is honest.
- Show trust signals: trust marks, return policy, contact.
- Optimise for mobile — that is where most traffic is.
- Use email flows for abandoned carts.
- Test continuously (A/B) and steer on data, not gut feeling.
Start with the biggest leaks
Look in your analytics at where visitors drop off: the product page, the cart or the checkout. That is where you make the fastest gains. An eCommerce consultant maps this out specifically.
Want more revenue from your existing traffic? View Webshop design or Book a free call. See also: email flows that drive revenue.